NetDragon Acquires Educational Gaming Leader Jumpstart

Acquisition Positions JumpStart for International Growth & Expansion of its Mobile Game Offerings for Consumers and Educational Institutions Worldwide


TORRANCE, CALIF. (July 6, 2017) – NetDragon Websoft Holdings Limited (“NetDragon”; Hong Kong Stock Code: 777), a global leader in building internet communities, announced that it has acquired JumpStart, the leader in learning-based games for kids. A major player in the global online and mobile learning space, NetDragon will unlock further opportunities for JumpStart to grow its educational gaming products among both educational institutions and consumers and to make its existing titles more robust like the wildly popular School of Dragons, an MMORPG based on DreamWorks Animation’s How to Train Your Dragon movie franchise with over 30 million registered players globally.


“This is really a tremendous opportunity for JumpStart to drive growth in new markets - particularly in Asia - and to enhance as well as expand our educational offerings to schools and consumers in the U.S. and across the globe,” said JumpStart CEO David Lord. “We’re honored to become a part of an organization that has such an esteemed international reputation in gaming and in building online communities - and with their expertise, we believe some very exciting things lie ahead for our learning-based games.”


Founded in 1991, JumpStart has set the standard in children's educational games by making learning fun and easy. Over the years, JumpStart has created many successful and critically acclaimed games including JumpStart®, Math Blaster® and Neopets®. In addition to its flagship brands, JumpStart has also built long-standing partnerships with brands like DreamWorks Animation to produce learning-based mobile and multiplayer online games. JumpStart currently has an audience base of over 5 million monthly active users, which spans across North America, Europe, South America, Asia and Oceania.


According to Dr. Simon Leung, Vice Chairman and Executive Director of NetDragon, "I am very excited about adding JumpStart as a subsidiary to the NetDragon family. The excellent management team led by David Lord has built very impressive and popular educational games that are extremely valuable additions to NetDragon's product offerings. We believe this strategic acquisition will open up tremendous opportunities for both NetDragon and JumpStart to offer innovative and world-class learning products to our users."


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JumpStart® is the leader in learning-based games for kids. Through its own brands, as well as partner brands, like DreamWorks, JumpStart creates epically fun, learning-based games for kids of all ages. The reality is that kids today seek entertainment through gaming, yet the vast majority of kids’ games do absolutely nothing to inspire their minds through learning. JumpStart changes that paradigm and brings a learning edge through epically fun gameplay. Because of the company’s long history of excellence in providing learning-based products parents and families trust, world-renowned brands partner with JumpStart to develop various educational mobile and web-based games. To date, the company has released several critically-acclaimed titles, including Madagascar Preschool Surf N’ Slide™ and School of Dragons®, the ever-popular educational massively multiplayer online role-playing game. JumpStart is privately held and based in Torrance, CA. For more information, visit, like us on Facebook (, or follow us on Twitter (



NetDragon Websoft Holdings Limited (HKSE: 0777) is a global leader in building internet communities. Established in 1999, NetDragon is a vertically integrated, cutting-edge R&D powerhouse with a highly successful track record which includes the development of flagship MMORPGs including Eudemons Online, Heroes Evolved (formerly known as Calibur of Spirit) and Conquer Online. The company also established China's number one online gaming portal,, and China's most influential smartphone app store platform, 91 Wireless, which was sold to Baidu in 2013 in what was at the time the largest Internet M&A transaction in China. Being China's pioneer in overseas expansion, NetDragon also directly operates a number of game titles in over 10 languages internationally since 2003. In recent years, NetDragon has emerged as a major player in the global online and mobile learning space as it works to leverage its mobile Internet technologies and operational know-how to develop a game-changing learning ecosystem. For more information, please visit


Jennifer Brogan

Kel & Partners

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