National Football League and JumpStart® Kick Off Strategic Relationship With Launch of Learning-Based Games For Kids

New Multi-Platform Games - NFL RUSH GameDay Heroes and NFL RUSH Heroes & Rivals – Aim to Redefine Family Game Night

TORRANCE, CALIF. – September 2, 2014 —The National Football League (NFL) and JumpStart®, the leader in learning-based games for kids, today announced a strategic relationship in which the companies will build and release a series of NFL-themed digital offerings for kids. Under the new deal, JumpStart will manage NFL RUSH ZONE, the league’s online gaming world for kids, and has an exclusive license for the development of youth-focused, NFL-branded learning-based games. The first two offerings from JumpStart and the NFL — NFL RUSH GameDay Heroes and NFL RUSH Heroes & Rivals — are launching in conjunction with the start of the 2014 NFL season, and ultimately the portfolio will be available via mobile apps, web browsers, and social media platforms.

“We are excited to work with JumpStart to help bring our youngest fans closer to the game they love and introduce our game to new fans,” said Mark Waller, NFL executive vice president and chief marketing officer. “We created NFL RUSH ZONE in 2007 in order to help build the next generation of NFL fans and engage our youngest fans in new ways. Working with JumpStart will allow us to go deeper and provide more ways for families to connect around football every day and night of the week.”

“Our NFL relationship and exclusive license to develop youth-focused learning-based games for the organization is incredible validation of the JumpStart team and technology platforms,” said David Lord, CEO of JumpStart. “We’re committed to helping the NFL reach its youngest generation of fans by giving this audience an unbelievably engaging and educational gaming experience.”

The first two NFL games from JumpStart, which are available via iTunes®, Google Play™, Amazon® and are coming soon to Windows®, will redefine the typical “family game night” by bringing families, friends, and players of all ages together for intense, football-themed fun. NFL RUSH GameDay Heroes is an action-packed, multiplayer game where players can compete against friends and family in real-time. Players race against the clock in fun, football-themed mini games like Scrimmage Swap and Laces Out in a frenzy to the top and to earn points for their favorite NFL team.

NFL RUSH Heroes & Rivals, the second game in the series, enables players to represent their favorite NFL teams and become football champions. Players can handpick their team, then train hard with eight mini games designed to help players practice different positions on a football team. Then, players put their skills to the test in a fast-paced matchup against rival teams in a game of Redzone Rivals, where they will need to use smart strategies and their Football I.Q. to earn as many fans as they can.

In addition to JumpStart’s development of youth and family-focused learning-based mobile game titles, the companies will work together to evolve the NFL RUSH ZONE site and online community at

JumpStart gives kids a learning edge through epically fun gameplay. With more than two decades of experience in the educational and children’s gaming space, the company is uniquely positioned to help bring more fans closer to the game of football by inspiring the minds and hearts of young fans through learning-based games.

To play NFL RUSH GameDay Heroes or NFL RUSH Heroes & Rivals, visit iTunes®, Google Play™, or Amazon® to download.

About JumpStart

JumpStart® is the leader in learning-based games for kids. Through its own brands, as well as partner brands, like DreamWorks, JumpStart creates epically fun, learning-based games for kids of all ages. The reality is that kids today seek entertainment through gaming, yet the vast majority of kids’ games do absolutely nothing to inspire their minds through learning. JumpStart gives kids a learning edge through epically fun gameplay. The company partners with world-renowned brands such as DreamWorks Animation to develop various educational mobile and web browser games including Madagascar Preschool Surf N’ Slide and School of Dragons®, the ever-popular educational massively multiplayer online role-playing game. A subsidiary of Knowledge Holdings, Inc., the company is privately held and based in Torrance, CA. For more information, visit


Jenna Finn
Kel & Partners
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