December 2008

Knowledge Adventure® Enters Console/Handheld Game Market; Signs Deal With Majesco

Award-Winning Math Blaster® Games Available on Nintendo DS in January 2009

TORRANCE, CA. – December 2008 – Knowledge Adventure®, the leader in adventure-based 3D virtual worlds for 3-to-10 year olds, today announced it will be launching its award-winning Math Blaster brand product ® on the Nintendo DS platform. Knowledge Adventure has entered into a partnership with Majesco Entertainment Company to launch the MathBlaster DS product. This marks Knowledge Adventure’s first entry into the Nintendo DS/handheld gaming arena and extends the proven Math Blaster brand into an age-appropriate handheld platform. MathBlaster In the Prime Adventure will be available at major retailers this January.

“This partnership is part of our strategic vision to transition the company from educational software to a multi-faceted kid’s entertainment company,” said Knowledge Adventure president & CEO David Lord. “Expanding our product footprint and reach into the console/handheld market will enable us to create a market for future products—including our leading JumpStart® brand—on console and handheld platforms and capitalize on the increasing popularity of these platforms.”

The partnership is the next strategic step in establishing Knowledge Adventure as a market leader. The launch of Knowledge Adventure’s popular Math Blaster games on the Nintendo DS platform creates a significant opportunity for Knowledge Adventure to capitalize on a growing market and increase market share for all of its leading brands within their product categories.

About Knowledge Adventure

Knowledge Adventure® is the leader in adventure-based 3D virtual worlds for 3-to-10 year old kids. With its JumpStart® and MathBlaster® products, kids learn through endless gaming adventures in 3D virtual worlds. By blending learning and entertainment, Knowledge Adventure’s adventure-based learning inspires kids’ minds through immersed play. For more than 15 years, Knowledge Adventure has set the standard in kids’ software by creating the finest educational products for use in the home and the classroom. The company is internationally renowned for its award-winning products. A subsidiary of Knowledge Holdings, Inc., the company is privately-held and based in Torrance, California. For more information, go to or call 310-533-3400.

About Kids@Play

Digital toys are rich, complex, and addictive. That’s why they are shaping our children’s thought processes in ways previously unimagined. Kids@Play is a conference and exhibit area that examines how today’s digital toys, services and devices are preparing kids for life in the 21st century. With over 14,000 square feet of exhibit space prominently located by the entranceway of the Sands Convention Center, Kids@Play is sure to entertain and inform CES attendees.

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