JumpStart In The News

El Segundo, CA – June 8, 2020) – JumpStart®, owner of Neopets, is thrilled to announce that fans globally can enjoy a new way to experience the magic of caring for and playing with their Neopets. Launched today, Neopets.com is beginning the open beta roll out of a new way for fans to play with their favorite virtual pets and friends on a mobile-friendly Neopets.com.

While keeping the beloved tone and gameplay of the original game, the new mobile-friendly version updates the UI and allows users the flexibility to play and care for their Neopets, while sharing and interacting with the community, on mobile web browsers. Starting today, with new games and features releasing over the summer months, users will be able to create and customize thousands of items, care for, feed and play with their pets, participate in daily activities and mini-games, and share and trade with friends. All conveniently accessible via a web browser on a smartphone or tablet, in addition to the traditional desktop browser version.

Launched in 1997, Neopets stole the hearts of over 150 million users. Today the game continues to be a huge fan favorite of millennials everywhere with a massive following of more than 1.5 million regular active players who view over 400M pages a month and spend hours on the site monthly. Many of the most dedicated players have been playing the game since the beginning.

“The ability to create an identity through your pets, customize your experience through gameplay, push yourself to achieve new things and express and share who you are with a like-minded community is what draws players in and keeps them playing,” said Stephanie Lord, Neopets Brand Manager. “Making Neopets accessible from mobile devices will mean it’s even easier for people to come back and feed those pets who have been waiting for their owners to return!”

“There is a classic and universal enjoyment of the game that we’re starting to see evolve to become multi-generational,” said Jim Czulewicz, CEO, JumpStart. “We have active players who met in the game years ago, connected again as adults, got married and have children!”

This is the first of several announcements in 2020 that will reward fans with new ways to experience Neopia and their pets, while also introducing a new generation of players.

With a priority of protecting its entire player community, all Neopets versions and releases will continue to be family-friendly, fully COPPA compliant and provide safe spaces for kids and fans of all ages.

Continue the Neopets journey and keep up to date on the latest news by following our social channels:

• Facebook: @Neopets
• Instagram: @Neopetsofficialaccount
• Twitter: @Neopets

About Neopets
JumpStart® Games is the leader in creating interactive family experiences that enrich, entertain and educate. For over 20 years, Jumpstart Games has produced high quality products that are engaging, social, creative, and most importantly, fun! JumpStart builds mobile, web and console games and experiences under its flagship brands - JumpStart®, Jumpstart Academy®, School of Dragons®, Neopets® and Math Blaster®. JumpStarts’ dedication to providing positive, safe and enriching experiences, has earned it the trust of millions of teachers, parents, and respected organizations such as Common Sense Media and The National Parenting Center.

JumpStart is a subsidiary of NetDragon, a global leader in building internet communities, and is based in Los Angeles, California. For more information, please visit www.jumpstart.com.

About NetDragon Websoft Holdings Limited
NetDragon Websoft Holdings Limited (HKSE: 0777) is a global leader in building internet communities with a long track record of developing and scaling multiple internet and mobile platforms that impact hundreds of millions of users. These include China’s number one online gaming portal, 17173.com, and China’s most influential smartphone app store platform, 91 Wireless, which was sold to Baidu for US$1.9 billion in 2013 as the largest Internet M&A transaction in China. Established in 1999, NetDragon is one of the most reputable and well-known online game developers in China with a history of successful game titles including Eudemons Online, Heroes Evolved and Conquer Online. In recent years, NetDragon has also started to scale its online education business on the back of management’s vision to create the largest global online learning community, and to bring the “classroom of the future” to every school around the world. For more information, please visit www.netdragon.com.

Media contact: ChizComm Ltd. | www.chizcomm.com on behalf of Neopets.

Kassandra O’Brien | 416.551.0822 x356 | This email address is being protected from spambots. You need JavaScript enabled to view it.