JumpStart® Personalizes Preschool Mobile Gaming with Updated Madagascar Preschool Surf N’ Slide and Madagascar: My ABCs

TORRANCE, CALIF. Sept, 13th — Today, JumpStart® is taking personalized gaming to the next level with the launch of all-new picture personalization features in two of its mobile titles, Madagascar Preschool Surf N’ Slide and Madagascar: My ABCs — available on iOS®, Android™, Amazon® and Nook® platforms. The company is also launching a free version of Madagascar Preschool Surf N’ Slide, which is now available on iOS®, Android™ and Amazon® platforms.

Players can now take their own pictures and use them as backgrounds in the Sticker Book found in Madagascar Preschool Surf N’ Slide. This game — the first of JumpStart’s Madagascar-themed mobile apps based off their strategic alliance with DreamWorks Animation — was first launched on October 2012. JumpStart is now launching the game in a free version for iOS®, Android™ and Amazon® platforms, in addition to upgrading both the free and paid versions of the game with this special game personalization feature.

The release of these new updates to Madagascar Preschool Surf N’ Slide follows a similar upgrade for Madagascar: My ABCs launched in July 2013. This preschool ABCs learning app, first released February 2013, now includes a feature that allows players to take their own pictures and use them as backgrounds or stickers in the game. In addition to this new feature, the game is also updating its letter-tracing activity to provide little learners a way to easily navigate through the tracing motions.

Both Madagascar Preschool Surf N’ Slide and Madagascar: My ABCs enhances the mobile learning experience for preschool-aged children. With the incorporation of familiar characters such as Alex the Lion, Marty, Melman and Gloria from DreamWorks Animation’s Madagascar franchise, these two games successfully present educational, entertaining, and stimulating content for young learners.

Assets are available upon request.

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About JumpStart

Since 1991, JumpStart has been dedicated to enhancing children’s lives through engaging educational games. Today, JumpStart designs games under its two flagship brands JumpStart® and Math Blaster®. These games immerse children in magical 3D worlds filled with adventure, exploration, and most importantly, learning. JumpStart’s products are available online and through various platforms such as Nintendo Wii™, iOS® and Android™. JumpStart has become a prominent force in children’s educational gaming and is trusted and tested by teachers and parents alike, helping millions of children learn. A subsidiary of Knowledge Holdings, Inc., the company is privately held and based in Torrance, California. For more information, go to www.jumpstart.com.

Madagascar is the property of DreamWorks Animation LLC and is used under license. Madagascar © 2013 DreamWorks Animation LLC. All Rights Reserved.

Media Contact:

Stephanie Song
JumpStart
310-533-3602
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