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JumpStart Launches New Brand Website To Serve As Hub For Its 52 Million Players Worldwide & Provide Easy Access To All Its Learning-Based Games

New Website Also Marks the Debut of the 3D Penguins of Madagascar World Based on the Recently Released DreamWorks Animation Film

World of Madagascar Logo

TORRANCE, CALIF. – December 1, 2014 —JumpStart®, the leader in learning-based games for kids, today announced the launch of a new brand website at www.jumpstart.com to house all of its web and mobile offerings, including all of the company's learning-based games and game-themed worlds. This new website will also host JumpStart's newest 3D online world based on DreamWorks Animation's most recent Penguins of Madagascar film, which offers grade-specific, learning-based gameplay for kids. The new JumpStart site will serve as a central hub for the brand's 52 million players worldwide and provide convenient access to all of its gaming content, from MathBlaster to School of Dragons to the newly acquired Neopets. JumpStart's games have reached seven million active monthly users which span more than 220 countries and territories across the globe.

The new website will be home to JumpStart's latest offering, the World of Madagascar, a 3D online world based on DreamWorks Animation's recently released animated film Penguins of Madagascar. The online world is the ultimate way for fans of the Madagascar-franchise to engage with their beloved characters while sharpening their language-based skills. This world allows players to explore four locations, including Times Square, Central Park, Coney Island, and Venice, Italy with their customized avatar. Players will follow a Penguins-themed storyline throughout educational quests, which are adapted to the child's specific grade-level.

"The Penguins of Madagascar world is designed to give players a very tailored educational gaming experience," said Chris Williams, JumpStart Creative Director. "Each quest woven into the game will cater to the player's selected grade-level in school, enabling players to learn specific skills, while still delivering loads of entertainment."

JumpStart has over 25 years of experience in seamlessly integrating education into fun and addictive gameplay for its 52 million players worldwide, and its user base has grown 100% in the last 18 months. JumpStart's mobile downloads have also increased over 500% in the same time frame, jumping from 2.3 million at the end of 2012 to over 14.6 million today. JumpStart has had over 10 games earn the "10 top" title in the iTunes, Google Play, and Amazon stores - and all of JumpStart's games, including well-known titles like Math Blaster and School of Dragons, give kids a learning edge through epically fun gameplay and incorporate curriculum-based learning into engaging gaming experiences.

"JumpStart has been creating learning-based games for over 20 years, and we're excited that our new website will offer players a centralized location to find all of the games that they've loved for so long and perhaps introduce them to new ones," said David Lord, JumpStart CEO. "In the future, our aim is to create a singular log-in to give players access to all of the games and game-themed worlds that are available under the overarching JumpStart brand umbrella."

To check out JumpStart's newly launched website and the World of Madagascar 3D online world, please visit http://www.jumpstart.com/penguins-of-madagascar/. For more information on JumpStart, visit http://www.jumpstart.com/, like us on Facebook (www.facebook.com/JumpStart), or follow us on Twitter (www.twitter.com/JumpStart3D).

ABOUT JUMPSTART

JumpStart® is the leader in learning-based games for kids. The reality is that kids today seek entertainment through gaming, yet the vast majority of kids' games do absolutely nothing to inspire their minds through learning. JumpStart changes that paradigm and brings a learning edge through epically fun gameplay. Because of the company's long history of excellence in providing learning-based products parents and families trust, world-renowned brands such as DreamWorks Animation partner with JumpStart to develop various educational mobile and web-based games. To date, the company has released several critically-acclaimed titles, including Madagascar Preschool Surf N' Slide™ and School of Dragons®, the ever-popular educational massively multiplayer online role-playing game. A subsidiary of Knowledge Holdings, Inc., the company is privately held and based in Torrance, CA. For more information, visit www.JumpStart.com.

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MEDIA CONTACT

Maria Kennedy
Kel & Partners
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C: 774.278.0829

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