Leadership - JumpStart

David Lord

President and Chief Executive Officer

Mr. Lord is president and CEO of JumpStart, the leader in learning-based games for kids. As head of the company, Mr. Lord’s extensive background and 15+ years in the toy industry makes him uniquely qualified to lead JumpStart and solidify its position as a multi-faceted kid’s entertainment company with retail, online, and mobile components. The company’s long, rich history in creating fun learning products is sustained by Mr. Lord’s expertise in producing quality educational toys for all ages, along with his talent for building a multi-faceted growth strategy for online businesses and brand development.

A recognized and respected leader of the industry, Mr. Lord was awarded the Ernst & Young Entrepreneur Of The Year® 2006 Award in the Emerging Growth category in the Greater Los Angeles area. Prior to his role at JumpStart, Mr. Lord served for four years as president and CEO of RazorGator Interactive Group (RIG), a leading event company for premiere sports and entertainment events worldwide, which he grew over 100% per year to well over $100 million dollars in revenue. While at RazorGator Mr. Lord spearheaded the growth of the RazorGator brand and raised Series A and B financing. Prior to RazorGator, Mr. Lord served as chief executive officer and chairman of the board for Toysmart.com, a venture-backed catalog company for educational, e-commerce, and retail products. He established the company as the #1 brand in “Good Toys”, building brand awareness from zero to 45% in less than four months while increasing revenue over 500% each year.

Mr. Lord was raised in Boston, Massachusetts and holds a BSA in Accounting from Northeastern University.

Jim Czulewicz

Chief Revenue Officer

Mr. Czulewicz, a veteran of the gaming and children’s market, joined JumpStart in 2007. He is responsible for managing all business operations including revenue management, marketing/user acquisition, business development and strategic partners.

Prior to joining JumpStart, Mr. Czulewicz served as VP Financial Planning and Analysis with Riverdeep, Inc. where he was responsible for the revenue and expense management of all departments within one of the largest educational publishers in the world. During his tenure at Riverdeep, he also served as a member of the product and operational committees as they integrated the assets of The Learning Company, Broderbund and Mindscape into one organization building out reporting, operations, strategic relationships and distribution services for the consumer and school divisions.

Before Riverdeep, Mr. Czulewicz held various senior level sales, merchandising and sales management positions within the gaming and educational software markets. At Mattel, Inc., Mr. Czulewicz managed a growing merchandising and sales team responsible for the continued growth and distribution of various PC software brands including Barbie, Hotwheels, Reader Rabbit, Print Shop, PrintMaster, etc. Prior to Mattel, Mr. Czulewicz served as VP Merchandising/Sales for Broderbund, Inc. with responsibilities for the sales and distribution of a growing line of PC games and consumer software.

Terry Vander Ploeg

Chief Financial Officer

Terry Vander PloegWith over 25 years of financial management experience, Terry joined JumpStart in the summer of 2017 to assist in the transition and operational activities post the acquisition of the company by NetDragon Websoft. As CFO, he is responsible for all finance functions, including accounting, financial planning, tax, treasury and the administration of human resources.

Prior to joining the team, he served in both the telecom hardware and healthcare software technology sectors, while owning multiple businesses in the retail and healthcare industries. He brings years of experience from positions as Corporate Controller and BOD member of Motorola’s multi-billion-dollar business in Japan. During his time there, he also held the role of Sector Controller for their Connected Home operation in Horsham, PA.

He received his accounting degree from Northern Arizona University and his CPA certificates in California and Arizona.

Christopher Williams

Creative Director

Mr. Williams is Creative Director for JumpStart with over 15 years of experience designing and creating art for award-winning games. He is responsible for guiding the overall style and look of each project while contributing to the overall creative design and technical specifications. Mr. Williams has produced 2D and 3D art for over 75 games and commercials. Previously, Mr. Williams spent 3 years as a medical illustrator creating surgical videos and medical text books. He is also the former Studio Chair for the 2011 Siggraph Conference in Vancouver, Canada.

Mr. Williams graduated with a master’s degree in Biology from University of California, Riverside.

Michael Boldezar

Vice President of Platform Technologies

Mr. Boldezar joined JumpStart in 2014 as the Vice President of Platform Technologies, and is responsible for the architecture, management, and delivery of JumpStart’s gaming platform. He is also responsible for the tools that are utilized by the company’s development and product groups, and will define and shape the lifecycles of the development, architecture, framework, and backend collaboration between internal and external stakeholders.

Prior to joining JumpStart, Mr. Boldezar spent 14 years at Microsoft specializing in many technologies ranging from client side and devices, to server and cloud technology. At Microsoft, his experience spanned across a variety of areas, including: technical consulting, architectural design and deployment, business value, sales, partner relationships and integration, and project planning. Mr. Boldezar’s focus on technology began in college, when the digital shift started taking place. He took hold of this opportunity and went on to excel in the technology space — helping bring the Massachusetts court system to the digital forefront, building dot-com infrastructures for technology startups, all the way to working with the top 100 Enterprise customers in the Northeast providing business value via Microsoft technologies.

Mr. Boldezar received his degree from Northeastern University in Boston.

Robert Baily

Vice-President of Application Development

Robert joined JumpStart, then Davidson & Associates, after graduating from the University of Southern California in 1995 with a bachelor’s degree in computer engineering and computer science. Over the past 20+ years he has developed over fifty titles including JumpStart, Math Blaster, Reading Blaster, Barbie, Dr. Brain, School of Dragons, and many more. From the days of floppy disks and CD-ROMs to today’s world of phones and tablets, he has seen massive technology changes in the gaming industry.

In his current role Robert is responsible for managing all development of the JumpStart brand. He leads a team of over twenty five developers both in the US and India. He works with producers, artists, and designers on all aspects of game development. Using his extensive knowledge of the JumpStart platform he guides the team thru design, implementation, and release of every game. His goal is to make sure the JumpStart brand produces high quality, entertaining games for people of all ages.

Yogesh Gaikwad

Country Manager, India

Mr. Gaikwad is the India Country Manager for JumpStart’s India studio and operations. He is responsible for providing leadership and management to the India business and the various functional teams. His 15 years of experience of working in Indian games industry in various roles, setting and managing gaming studios, producing and designing games for both international and domestic market and collaborating with global teams has aided him in successfully managing the India operations for JumpStart for over 3 years now. During this span of 15 years he has more than 50 titles to his credit in a design/production role.

Prior to joining JumpStart he had co-founded Logia Mobile India studio and started India operations for the studio where he was responsible for all aspects of project management and management of all resources. Including setting up of project pipelines and reporting while also being responsible for forging deals with major telecom operators in India. Before Logia Mobile, Yogesh has held various production positions within the gaming industry. At Gameloft he managed Core publishing and Mini PC programs of the Studio. Prior to Gameloft, At Nazara Yogesh was responsible for setting up the 3D Games Studio and was heading outsourced porting business.

Mr. Gaikwad holds Bachelor’s degree in engineering with Computers as a major and another Bachelor’s degree in Law.

Leung Lim Kin, Simon

Vice Chairman of the Board, Executive Director, Chairman and CEO of Elernity

Dr. Leung joined Net Dragon in March 2015 and has had over 30 years of experience in both the information technology and telecommunications industries. He is responsible for the planning, consolidation and operation of the education business of the Company in China and the development of the online education business overseas.

Dr. Leung was appointed president of Motorola Asia-Pacific in 2005, a company principally engaged in the production of data communication and telecommunication equipment, where he was responsible for the overall strategic planning and implementation in the Asia-Pacific region. In 2008, Dr. Leung was the chief executive officer of Microsoft Greater China region, a company principally engaged in the development, manufacturing, licensing and sales of software products. As Microsoft Greater China’s CEO, he was primarily responsible for overseeing overall business operations and for developing and implementing regional strategies.

Before joining the Company, Dr. Leung also held management roles at various educational institutions and corporations focused on education. From 2009 to 2010, he was the governor of the Upper Canada College, where he was primarily responsible for establishing and directing policy for the college and overseeing its financial affairs. In 2012, Dr. Leung was the chief executive officer of Harrow International Management Services Limited, a company principally engaged in the management of Harrow International Schools. There, he was responsible for the development of new schools and education services in Asia.

Dr. Leung currently serves as a member of the Ivey Asia Advisory Board of the Richard Ivey School at Business of the University of Western Ontario, where he is principally responsible for advising the school on its mission strategy in Asia. As a governor of Tung Wah College, he is predominantly responsible for determining key governance issues. Since 2010, Dr. Leung has been a member of the International Advisory Committee of the Hong Kong Polytechnic University. He has been appointed as a member of the Steering Committee on Innovation and Technology of HKSAR. Mr. Leung is also an independent non-executive director of Purapharm Corporation Limited (Stock Code: 1498), which is listed on the Main Board of the Stock Exchange of Hong Kong Limited.

Dr. Leung received his Bachelor of Arts degree and an honorary doctorate in laws from the University of Western Ontario, Canada in 1978 and 2005 respectively. In 2007, he was awarded a doctorate in business administration from Hong Kong Polytechnic University.